Poppy's latest music video, 'Dying to Forget', is a powerful and intense visual experience. The video showcases the singer's raw and energetic performance, surrounded by a sea of moshers in a dark warehouse setting. This release comes ahead of her upcoming summer tour, which will see her headline shows across North America, followed by a support slot with Evanescence in the UK and Europe.
The song itself is a standout track from her recent album, 'Empty Hands'. It showcases Poppy's versatility as an artist, with her full-scream vocals on the verses and a melodic chorus that provides a brief respite from the song's intensity. The collaboration with guitarists Isaac Hale (Knocked Loose) and Stephen Harrison (House of Protection, ex-Fever 333) adds a layer of depth and complexity to the track.
In my opinion, the video's setting is a clever choice. The dark warehouse environment creates a sense of intimacy and raw energy, mirroring the song's intense and emotional nature. The presence of the moshers adds to the sense of community and shared experience, which is a key aspect of Poppy's music.
What makes this release particularly fascinating is the way it showcases Poppy's artistic growth. Her ability to switch between full-scream vocals and melodic choruses is a testament to her vocal range and versatility. The collaboration with Hale and Harrison further highlights her willingness to experiment and push the boundaries of her sound.
One thing that immediately stands out is the video's production quality. The lighting and camera work create a visually stunning and immersive experience, drawing the viewer into the world of the song. The use of close-ups and wide shots effectively captures the intensity and emotion of the performance.
What many people don't realize is the significance of the song's title, 'Dying to Forget'. It suggests a sense of longing and a desire to move on from past experiences, which is a common theme in many of Poppy's songs. The video's depiction of Poppy performing amidst a sea of moshers could be interpreted as a metaphor for the collective experience of fans and their shared emotions.
If you take a step back and think about it, the video's release timing is also interesting. With the summer tour and support slot with Evanescence on the horizon, it suggests a strategic move to build anticipation and excitement for her upcoming live performances. The video serves as a teaser, giving fans a glimpse of what to expect from her live shows.
A detail that I find especially interesting is the collaboration with Hale and Harrison. It showcases Poppy's ability to work with other artists and create a cohesive and powerful sound. The fact that they are credited as co-writers highlights the collaborative nature of the music industry and the importance of teamwork.
What this really suggests is that Poppy is a versatile and evolving artist, constantly pushing the boundaries of her sound and exploring new creative avenues. Her willingness to collaborate and experiment with different musical styles is a testament to her artistic growth and her desire to create unique and impactful music.
In conclusion, Poppy's 'Dying to Forget' video is a powerful and immersive experience that showcases her artistic growth and versatility. The video's production quality, setting, and collaboration with Hale and Harrison all contribute to its impact and make it a standout release in her discography. As an artist, Poppy continues to evolve and create music that resonates with her fans and challenges the boundaries of the industry.
